Techniques to persuade consumers to buy your products was the theme for Marketing Matters in the current issue of BDN.
Its author, Dan Sager of PR company the Fabulous Biker Boys, advises readers that when considering marketing plans, it’s always useful to see current examples of persuasive techniques that other businesses use in their campaigns. One such example is Visit Wales’ “Year of Outdoors”. Each year they adopt a different theme to inspire and persuade potential visitors and holidaymakers to choose Wales as their destination. They also try to appeal to as wide an audience as possible by informing people of the many outdoor pursuits on offer, from trails and festivals through to adventure and wildlife. Have a look at their YouTube video – perhaps it’ll give you some inspiration of your own?