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UK

04/12/2015

Visordown has been bought by Crash Media, owners of the website crash.net, for an undisclosed sum to create what is claimed to be the biggest digital motorcycling portfolio in the UK.

Crash Media told BDN it now has access to 2.5 million unique users per month.

It is Crash Media’s second acquisition this year, having snapped up Moto Magazine – dedicated to motocross fans - and its website (175,000 unique users) in June. Visordown, formerly owned by the Immediate Media Group, has approaching one million unique users and Crash Media also has a tie-in with the digital Bikesportnews.

“We are by far and away the biggest motorcycle portfolio in the UK now,” said Crash CEO William (Will) Miller.

“Visordown is a great brand and to pick it up is a great coup for Crash.”

Miller declined to say how much the group had paid for the website - owned by Magicalia, which purchased it in 2007 - but promised Crash would be investing and developing the product. “We will be sitting down with the team to decide how best to invest. One thing we will be investing in is video because that is a growth area.”

Miller said the rationale behind the purchase of Visordown was to expand the Crash portfolio from motorcycle sport and motocross into street bikes.

“Crash.net has had a huge audience of bikers and this year we wanted to boost our motorcycling numbers so we acquired Moto Magazine in June and then we were made aware by Immediate Media that Visordown may be available. Visordown has been around for a long time, it has almost one million unique users a month and is a massive platform for bikes in the UK and around the world. It’s a great fit for Crash.”