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UK

06/12/2018

Used car sales site CarGurus has signed an agreement to buy motoring website PistonHeads from Haymarket Media Group.

The web forum, founded in 1999 to discuss TVRs, was sold to Haymarket in 2007, by which time it had become a leading online automotive platform.

The news was posted on the PistonHeads website today, with CarGurus saying it wanted to use the comments on the announcement as a form of guidance to understand what the vast community at PistonHeads wanted to see from the site.

The decision to buy PistonHeads has been made as part of CarGurus’ ambition for UK growth, just three years on from its introduction to this market in 2015. The announcement also stated that dealership listings will now be visible across CarGurus platforms, including the motoring website, increasing the value of listing stock on its marketplace.