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UK

08/04/2021

Top-ranking motorcycle accident management specialist McAMS has further extended Yamaha brand involvement, for both practical and promotional purposes, through a new sponsorship deal with the official Yamaha World Superbike team.

A long-running partnership has ensured that the vast majority of McAMS' hire fleet of motorcycles and scooters are supplied by Yamaha Motor UK. McAMS is also well-known as title sponsor of the official Yamaha Bennetts British Superbike team. And now McAMS branding will be added to the Pata Yamaha YZF-R1s of both Toprak Razgatlioglu and Andrea Locatelli for the 2021 WSBK season.

Hailing this latest profile enhancement, McAMS sales director Valentina Slater said: “We’re excited to further our support for Yamaha and sponsor the World Superbike team in addition to the existing BSB deal we have recently extended. Bringing our name to an even wider audience is an important part of a drive to make people aware of what we do to assist riders, and dealers who can benefit from our services.”

Pata Yamaha team principal Paul Denning added: “McAMS is well-known to all BSB fans, thanks to its relationship with Raceways and Yamaha Motor UK. And as Yamaha’s British-based official WorldSBK squad, we are delighted to put the McAMS identity firmly in the fight for wins at this level, alongside our BSB colleagues.”