Register / Sign in

International

08/04/2020

As the coronavirus threat worsens, BMW Motorrad has revealed that its global retail sales fell by 9.9% to a total of 34,774 motorcycles in the first quarter of 2020 to 31 March. Around 80% of all the brand’s retail outlets in Europe and 70% of those in the US are now closed due to lockdowns.

“We are reacting to the globally challenging sales situation caused by the pandemic and are flexibly adapting our production volume to demand, creating important conditions for the company’s continued economic success,” explained Pieter Nota, BMW board of management member responsible for customer, brands and sales, in a statement.

“The BMW Group is providing its retail partners and customers with the best possible support in this difficult situation. Since it differs from one country to another, specific measures are being implemented for individual markets in close consultation with retail partners. Where currently appropriate, the BMW Group is also offering its customers measures such as the extension of warranties from new vehicle sales and the extension of maintenance intervals, and continues to provide workshop services, as far as legal requirements allow.”