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UK

06/01/2021

Royal Enfield has launched a new RE Ignite technical portal — a web-based learning management system which provides dealer technicians with essential after-sales tool kits and know-how guides for Royal Enfield’s entire motorcycle model portfolio. 

This online one-stop knowledge shop is designed to increase dealerships' capabilities, to ensure the best service for customers. The portal is loaded with a wealth of practical information for technicians and has simplicity as the key ingredient, through an easy-to-use format and supportive videos in HD format. 

And to further encourage technician engagement, the brand has just completed an inaugural Europe-wide skills competition across its dealer network. This challenge initially involved testing participants with 50 technical questions. Then the top-five scorers in each country were asked additional questions and undertook online interviews to explore their skills and technical knowledge in more depth.

UK victor was Gavin Chatterton of Preston Motorcycles in Lancashire. Adam Larvin of Bike Treads at Swindon in Wiltshire took the runner-up spot.